For part 8 of the Alchemy Series, sponsored by Wells Fargo and Prudential, we speak with Dr. Beau Lotto, a neuroscientist and world-renowned expert in perception. His research explores the ways in which we experience the world through our own versions of reality. As Beau puts it, "the brain never sees the world as it actually is, only the world that is useful to see." Beau is a three-time main stage TED speaker and is the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art, and performance to explore pivotal principles in current culture.
Continuing on with our Alchemy Series (sponsored by Wells Fargo and Prudential) our hosts Erik and Dave speak with a world-renowned expert in perception, Dr. Beau Lotto. Beau's perspective during these particularly uncertain times explains how our brain is built for adaptability and evolution. We've encountered perilous times before and our brain is equipped to handle change and risk.
His research explores the ways in which we experience the world through our own versions of reality. As Beau puts it, "the brain never sees the world as it actually is, only the world that is useful to see." By illuminating these principles of perception he has helped individuals and companies transform their approach to creativity and innovation.
Beau is a three-time main stage TED speaker. He has spoken at the G8, Google’s Zeitgeist, Wired, Oslo Freedom Forum, Big Think, and contributed to the BBC, National Geographic, Netflix and PBS.
Beau is also the founder of the world’s first neuro-design studio, Lab of Misfits. Part lab, part creative studio, Lab of Misfits takes a disruptive approach to research, partnering with brands to blend science, art, and performance to explore pivotal principles in current culture. Their "experiential experiments" invite consumers to engage with brands and offer brands science-backed insights that foster innovation.
Previous and current Lab of Misfits partnerships includes Cirque du Soleil (awe and wonder), L’Oreal (empowerment), The Charles Koch Institute (tolerance), BCW Public Relations (insight), and The London Science Museum (curiosity).
Beau's latest book, Deviate: The Science of Seeing Differently, explores the surprising science of creativity and unveils the unexpected relationship between perception, reality, and innovation.
Resources:
Visit Beau's website to learn more
Explore Beau's Lab of Misfits
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Visit our Show Page for a downloadable tip sheet and transcripts